Brand Story

Our Story — Paidaish | Pakistan’s First Shariah-Compliant Baby Brand

Every birth begins a new story — not just for a child, but for the parents too.
Paidaish was created for that sacred beginning — when joy, fear, and faith come together to welcome new life. We saw parents across Pakistan searching for pure, safe, and halal baby essentials they could trust. So, we built Paidaish, the country’s first Shariah-compliant baby care brand, around a simple belief: what begins with purity should stay pure.

From our baby nests, carry beds, and snuggle beds, to every soft fabric we choose — each Paidaish product is designed to give comfort with conscience. Every detail reflects love, safety, and Islamic values, ensuring your baby’s first home outside your arms is as pure as your intentions.

At Paidaish, ethical sourcing, honest pricing, and fair trade practices aren’t marketing buzzwords — they’re promises. We make every product the Shariah way, with care and accountability to Allah and to the families who trust us.

We don’t just make baby products — we create pure beginnings for new parents.
Because in every cradle, there’s a dua; in every purchase, a trust.

Paidaish — Pure Beginnings, Made with Faith.
Your destination for Shariah-compliant, premium baby essentials in Pakistan.