Founder's Story

The Founder’s Story — Why Paidaish Was Born

Paidaish wasn’t built overnight — it started as an idea rooted in faith, purpose, and long-term vision. Founded by Rai Muhammad Talha Shareef Churahi, the man behind Paidaish, the brand was created to be Shariah-compliant from day one — not just in name, but in every transaction, every value, and every decision.

The goal was simple yet powerful: to build something that serves people, creates real impact, and stays within the boundaries Allah has set.

When he looked around, he saw an opportunity that was both pure and practical. Babies are born every day, and every parent wants the best for their child. It made sense to create something that supports families while staying true to Islamic ethics.

That’s how Paidaish began — as a small idea to serve new parents, but with a bigger vision: to build an ecosystem of ethical, purpose-driven business in Pakistan. It’s more than selling baby products; it’s about setting a new standard for how business can be done — with honesty, compassion, and faith.

For Rai Muhammad Talha Shareef Churahi, Paidaish is the first step in a lifelong plan — to build something meaningful, sustainable, and Shariah-compliant. A brand that leaves behind more good than profit.

Paidaish — Jahan Se Har Kahani Shuru Hoti Hai.